Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
51 questions with Microsoft Advertising | Manage ads | Editorial policy guidance tags
1 answer
How can a social gaming advertiser complete the Gambling authorization form when no applicable license exists?
I am trying to complete the Microsoft Advertising Gambling and Contests Advertising Program Participation Form for a social gaming application. The application is free to play and does not offer: real-money wagering deposits purchases cash prizes prizes…
Microsoft Advertising | Manage ads | Editorial policy guidance
asked
2026-10-05T18:35:28.86+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(249.60000000000002, 22%, 34%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ES%3C/text%3E%3C/svg%3E)
SAS
0
Reputation points
commented
2026-10-07T00:32:13.5233333+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(144, 61%, 23%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EMA%3C/text%3E%3C/svg%3E)
MS Advertising - Marvin
160
Reputation points Microsoft External Staff
Moderator
1 answer
Keyword Policy Restriction and Allowlist Issue in Microsoft Advertising
I am experiencing an issue with a specific keyword in Microsoft Advertising. Under the keyword's Delivery section, the following warning appears: “The keyword, in the context of this account, is not permitted to serve ads for some search queries because…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2026-10-06T02:29:26.09+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(35.2, 9%, 13%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ELS%3C/text%3E%3C/svg%3E)
Lucas Santos
0
Reputation points
answered
2026-10-06T02:29:45.42+00:00
AI answer
1 answer
Account Suspended While Trying to Comply with First Strike Removal (Need Help/Escalation)
Hello Microsoft Advertising Community, I am looking for guidance or assistance from a moderator regarding a frustrating loop our account is stuck in. Here is the breakdown of what happened: Our account received a First Strike due to keywords flagged as…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(288, 82%, 37%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ES%3C/text%3E%3C/svg%3E)
1 answer
removal of strike penalty
MS ads has placed a strike penalty on my account. I have no idea of how to fix the problem. I have redone my sites and removed all content that may have caused the strike, now, all I want to do is submit my ads and sites to MS ads for evaluation, so that…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2026-10-01T00:50:24.39+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(249.60000000000002, 52%, 34%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EJW%3C/text%3E%3C/svg%3E)
john white
0
Reputation points
answered
2026-10-01T14:08:49.0566667+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(288, 54%, 37%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EMA%3C/text%3E%3C/svg%3E)
MS Advertising - Chris
0
Reputation points Microsoft External Staff
Moderator
1 answer
First Strike for "Government services" policy issued 2 days after suspension was reviewed and removed — requesting human policy re-review
Hello Microsoft Advertising team, I'm requesting help with a policy determination that appears inconsistent with a review your team completed two days earlier. Timeline: On July 6, 2026, the suspension on our manager account was reviewed and removed by…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2026-07-29T10:22:51.41+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(105.60000000000001, 25%, 20%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EAC%3C/text%3E%3C/svg%3E)
Apliko Consulting
0
Reputation points
commented
2026-08-21T23:02:50.2666667+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(160, 42%, 25%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EJK%3C/text%3E%3C/svg%3E)
John Koh
0
Reputation points
0 answers
Microsoft Advertising Account Suspended – Request for Policy Clarification on Similar Handicapping Content
Hello Microsoft Advertising team and moderators, My manager account DiceBreaker Books was suspended for "egregious violations" of the Terms of Use and policies. The appeal was upheld, but no specific examples were provided. I respect the…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2026-03-21T20:16:39.7233333+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(112.00000000000001, 99%, 20%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EBA%3C/text%3E%3C/svg%3E)
Brendan A Rogers
0
Reputation points
1 answer
One of the answers was accepted by the question author.
Ads disapproved due to inaccessible website even though page is working
18 ads have been disapproved due to "inaccessible website" but the destination page of the ads has been loading just fine and is indexible in webmaster tools. Has anyone else had this issue?
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(73.60000000000001, 89%, 17%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ESB%3C/text%3E%3C/svg%3E)
1 answer
Bing Microsoft Ads is Most **** Advertising Platform & MS Support as Well.
Hi folks, I know you will also be facing same issue because bing is worst advertising platforms now a days. I am working with Google Ads from last 7 years & never seen this type of **** things. If We will create a account then Will verify our…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2024-07-16T15:02:40+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(128, 8%, 22%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EA%3C/text%3E%3C/svg%3E)
Anonymous
asked
2025-07-03T16:39:02.25+00:00
Anonymous
1 answer
"casinos online real money" "casino online real money" "real money casinos"
* Locked. Hi I've been reporting over and over for the same advertiser up on these terms who is cloaking / redirecting his ads in vilation of bing terms keep getting removed but a day later hes back. I am reporting via the low quality form and via chat…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2022-04-20T19:07:00+00:00
Anonymous
asked
2025-07-03T16:39:02.25+00:00
Anonymous
3 answers
One of the answers was accepted by the question author.
Can I advertise hemp products on Bing or on display ads across the Microsoft network of services?
Hi everyone, Can I advertise my website on Bing.com or other Microsoft-owned properties? All products are completely legal. Thank you in advance Robin Roy Krigslund-Hansen *removed website
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2023-03-19T16:56:35+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
3 answers
Clients' Account Closed Account Before We Even Start Advertising
We are also running into the same issue where we are setting up Microsoft Advertising for a client and ran into the same issue as several others on this forum before having the chance to advertise and we got the "this account is inactive. to…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2023-05-26T21:56:34+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
4 answers
One of the answers was accepted by the question author.
My ads are in "Pending editorial review" since last 3 days
I see a note saying that most of the ad reviews will be done within a business day. But I changed/created 4 ads on Sunday but still I see all of them are in "Pending editorial review".
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2019-04-17T08:06:50+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
1 answer
Banned Advertising Account: Plastic Surgery
I set up a new account that advertises plastic surgery and it was banned upon review. I spoke to support and they're not re-instating the account or telling me why it was banned. I can see that other advertisers are doing the same thing, so I don’t…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2022-06-10T18:12:23+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
1 answer
One of the answers was accepted by the question author.
How do I change my shadowed phone number in Bing Ads?
I hjave a shadow phone number that forwards to one of my business phone numbers in Bing ads. I want to change the phone number that the shadow number rings to. Cant figure out how to do that.
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2016-04-07T12:07:29+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
2 answers
One of the answers was accepted by the question author.
keyword Restricted
Hi would like to know if these words can be used as keywords. Cryptocurrency ,bitcoin
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2020-01-30T05:55:53+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
1 answer
One of the answers was accepted by the question author.
Audience Ads Not working
I have been trying to live bing audience ( display ads ) . It show waring Pending editorial review for long time .. i have optimized all images based on the recommendations & follows title & headline guidelines . . need help to overcome this…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2023-07-21T06:49:14+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
1 answer
One of the answers was accepted by the question author.
This ad, keyword, product target, or ad extension is not running because it is still pending editorial review.
I recently added a new campaign to my account, but the ads are still pending editorial review. While I understand that most reviews are typically completed within one business day, it has now been four days without any update. Could you kindly provide an…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2024-09-06T02:55:33+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
3 answers
One of the answers was accepted by the question author.
Erroneous URL Policy Violations - Unresponsive Customer Service
We are continuously being told that there are "Policy Violations" due to: "Multiple display URL domains in an ad group Countries/Regions: Canada, United States Location: Display URL" No - there isnt. We have repeatedly selected the…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2023-01-27T20:08:28+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
3 answers
One of the answers was accepted by the question author.
Ad being disapproved due to "display url"
I'm trying to create an Ad, but it keeps getting disapproved due to "display url". The ad settings doesn't have a section "display URL", so I'm guessing it's a problem with the "path" field, which has the beginning generated…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2019-10-24T11:38:06+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous
1 answer
One of the answers was accepted by the question author.
I am looking to inquire what the requirements are to advertise as a Social Casino (not gambling)
Hello, I have a client that is looking to advertise on Microsoft and falls under the social casino - they do not require a gambling licence in most jurisdictions because they do not involve real-money wagering. I am looking to inquire what the…
Microsoft Advertising | Manage ads | Editorial policy guidance
Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
51 questions
asked
2025-03-28T18:49:19+00:00
Anonymous
asked
2025-06-30T16:08:56.72+00:00
Anonymous