Microsoft 365 features that help users manage their subscriptions, account settings, and billing information.
Stop retrying in the looping page, start a clean browser session, and sign in with the exact work or school account confirmed by your employer.
Try a clean sign-in
- Close every tab showing the benefits website or Microsoft sign-in page.
- If you use Microsoft Edge:
- Enter
edge://settings/privacyin the address bar. - Select Choose what to clear.
- Select Cookies and other site data and Cached images and files.
- Set Time range to All time, select Clear now, and restart Edge.
This signs you out of other websites. Microsoft documents that stale cookies or authentication tokens can cause repeated sign-in prompts.^1^
- Enter
- Return to the original benefits website rather than opening Microsoft separately.
- When redirected, enter your employer-provided email address. If asked to choose an account type, select Work or school account, not Personal account. Personal and work accounts are separate, and a personal Microsoft account cannot sign in to a business service unless the organization specifically added it as a guest.^2^
- If offered Other ways to sign in, use an existing verification method such as an authenticator approval, PIN, security key, or emailed code.^3^
Do not continue making repeated attempts if the “tried too many times” message returns.
Separate an account lockout from a benefits-site problem
Open https://myaccount.microsoft.com directly and try the same work account once.^1^
- If that sign-in also fails: Contact your employer’s IT/help desk. Ask them to:
- confirm the correct username;
- check whether the work account is locked or disabled;
- reset or unlock it if necessary; and
- verify that its multifactor-authentication method is valid.
- If that sign-in succeeds but the benefits website loops: The work account itself is functioning. Contact your employer’s benefits/HR support or the benefits website’s support team and report:
“Microsoft work-account sign-in succeeds directly, but the benefits enrollment site repeatedly redirects to the Microsoft sign-in page and then reports too many attempts.”
As an additional comparison, Microsoft recommends trying another device or switching between Wi-Fi and mobile data when a browser, device, or network may be involved.^3^
References