Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
The screenshot indicates Office is not seeing an active license for the account currently signed in. For a new Microsoft 365 Personal purchase on Mac, the fastest supported checks are:
- Verify the subscription is on the same Microsoft account used in Word/Excel.
- Sign in at
https://account.microsoft.com/services - Select Install Microsoft 365 or Office.
- If a Microsoft 365 or Office license appears there, that is the account that must be used to activate Office on the Mac.
- If no Office license appears, search email accounts for the Microsoft purchase confirmation and use that account instead.
- Sign in at
- Sign out of Office and sign back in with the licensed account.
- In Word or Excel, sign out.
- Sign in again, and if needed choose Sign in with another account.
- Reset Office credentials on the Mac.
- Open Spotlight.
- Search for and open Keychain Access.
- Search for Office.
- Delete the data license file.
- Remove old Office license files, then reactivate.
- Run the official License Removal Tool:
https://support.microsoft.com/microsoft-365-activation-licensing/how-to-remove-office-license-files-on-a-mac - Restart the Mac.
- Open Word or Excel and complete activation again.
- Run the official License Removal Tool:
- If Office keeps asking to sign in or shows authentication problems, make sure Office is in the default /Applications folder. If it was moved elsewhere, activation can fail or repeatedly prompt.
- If the Mac was previously used with another Office installation, leftover licensing data can still block activation even after deleting the apps. Removing license files and reactivating is the supported fix.
- If the license still does not appear on the Services page after purchase, contact Microsoft support.
References:
- Activation
- What to try if you can't install or activate Office for Mac | Microsoft Support
- Activate Office for Mac | Microsoft Support
- office apps not activating with microsoft 365 account - Microsoft Q&A
- Microsoft is unable to recognize login associated with newly purchased and installed MS 365 on Mac so can't activate it - Microsoft Q&A