App not returned in Microsoft Store search for its own title keywords

Question

App not returned in Microsoft Store search for its own title keywords

Jeff Wolfson 0

My app “Theia: IPTV Player” (Store ID 9P3WKDXSS6H2) has been live in the Microsoft Store since early October 2026 and was updated today. It does not appear at all when searching “iptv player” or “iptv”, either in the Store app on Windows 11 or on apps.microsoft.com, even though “IPTV Player” is in the app title and “IPTV player” is the first search term in the listing. Searching the full app name does find it.

On October 6 I changed the primary category from Photo & video to Entertainment. Several newer apps with no ratings do appear for these searches, so I’d like to rule out a problem with how the listing is indexed.

I also tried to open a support request from Partner Center (Help + support > New request), but the Engage Center page stays on a loading screen forever, in Chrome and in an Edge InPrivate window, with and without a VPN.

Could someone check whether the listing is indexed correctly for its title and search terms, and whether anything on my side (category, age rating, keywords, markets) keeps it out of search? Thank you.

Jeff Wolfson 0 Reputation points

2026-10-30T16:38:49.9933333+00:00
Update (Oct 30): Still not showing in search for "IPTV" or "IPTV player".

I also tried every support route available to an individual developer with a personal Microsoft account, and none of them load:

Partner Center > Help + support > Insights > Apps and Games > "To raise a support ticket, click here" opens Engage Center, which shows "Don't have a tenant?" and then loads forever.

The "MSA users click here" link on the "Help and guidance for Windows developers" page also loads forever.

The first sign-in link for MSA users (engagecenter.microsoft.com/f8cdef31-a31e-4b4a-93e4-5f571e91255a) also loads forever.

The Windows App Development Discord invite on that page says it is invalid.

Tried in Chrome and in a fresh Edge InPrivate window, with and without a VPN.

Since I have no working way to open a case, could someone from the Store team please look at the listing (Store ID 9P3WKDXSS6H2), or tell me how an individual developer should contact Dev Center support? Thank you.

Your answer

Jeff Wolfson 0 Reputation points

2026-10-30T16:38:49.9933333+00:00

Update (Oct 30): Still not showing in search for "IPTV" or "IPTV player".

I also tried every support route available to an individual developer with a personal Microsoft account, and none of them load:

Partner Center > Help + support > Insights > Apps and Games > "To raise a support ticket, click here" opens Engage Center, which shows "Don't have a tenant?" and then loads forever.

The "MSA users click here" link on the "Help and guidance for Windows developers" page also loads forever.

The first sign-in link for MSA users (engagecenter.microsoft.com/f8cdef31-a31e-4b4a-93e4-5f571e91255a) also loads forever.

The Windows App Development Discord invite on that page says it is invalid.

Tried in Chrome and in a fresh Edge InPrivate window, with and without a VPN.

Since I have no working way to open a case, could someone from the Store team please look at the listing (Store ID 9P3WKDXSS6H2), or tell me how an individual developer should contact Dev Center support? Thank you.