Citations dashboard not showing data after pausing GTM microsoft clarity tag for a day

MQuiles 0 Reputation points
2026-10-08T21:19:09.6433333+00:00

I implemented Microsoft clarity through GTM. The thing is that it's been running well for a month. I needed to pause the tag for a couple of days because of a test, and now the Citation dashboard shows no info at all. The rest of the dashboards are receiving data but the citation one its no longer retrieving and showing data. Is there a fix? create a whole new project?

Microsoft Advertising | Other
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  1. MS Advertising - Marvin 160 Reputation points Microsoft External Staff Moderator
    2026-10-08T21:44:12.98+00:00

    Hi MQuiles,

    Thank you for reaching out to the Microsoft Advertising Learn Q&A Platform!

    I understand that the Citations dashboard stopped displaying data after the Microsoft Clarity tag was temporarily paused in Google Tag Manager, while the other dashboards continue to receive data.

    Since the issue appears to be specific to the Microsoft Clarity Citations dashboard, the Microsoft Clarity team would be best positioned to review its data-processing behavior and investigate the affected project. You may contact the team by emailing clarityms @microsoft.com.

    Alternatively, you can submit feedback by using the Feedback option at the bottom of the Microsoft Clarity website.

    When contacting the team, it would be helpful to include your Clarity project details, the date when the GTM tag was paused and reactivated, the selected date range or filters, and screenshots showing the missing citation data. Please avoid posting sensitive account or project information publicly.

    At this point, creating a new Clarity project is not recommended unless advised by the Microsoft Clarity team after their investigation.

    I hope this helps point you in the right direction.

    Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

    Kind regards,

    Marvin  | Microsoft Advertising Support Specialist | 1-800-518-5689

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