Because the previous installation was removed and the old drives were formatted, the Activation Troubleshooter may no longer be able to find the prior device record it uses to transfer the digital license.
Try this in order:
- Confirm the installed edition matches the license.
- In Windows 11, go to Start > Settings > System > Activation.
- Verify the edition is the same one previously activated on this PC, such as Home or Pro.
- A digital license will only reactivate if the edition remains the same.
- Run the Activation Troubleshooter.
- Go to Start > Settings > System > Activation > Troubleshoot.
- If prompted, select I changed hardware on this device recently.
- Sign in with the same Microsoft account that was linked to the digital license.
- In the device list, select This is the device I’m using right now, then select Activate.
- If the device does not appear in the troubleshooter list, use the same Microsoft account check.
- The troubleshooter only works with the Microsoft account that was connected to the digital license.
- If the old device entry was removed, that can prevent the transfer path from working.
- If a product key was originally used, enter it manually.
- Go to Start > Settings > System > Activation.
- Select Change product key and enter the 25-character key.
- If Windows was preinstalled and major hardware was changed earlier, especially the motherboard, a new license may be required.
- If the motherboard was replaced by the original hardware manufacturer, the PC may reactivate automatically.
- If not, activation may require a new license or manual support assistance.
For the human support path: if the troubleshooter cannot reactivate Windows and the old device was removed, the accepted Microsoft Q&A guidance is to contact Microsoft Support for manual activation. Another accepted Microsoft Q&A answer also provides a public support contact flow through Microsoft Support chat for Windows > Technical Support.