Need to exclude certain final URLs from being used as Pmax landing pages

Chris Dowling 25 Reputation points
2026-10-30T21:39:47.45+00:00

Hello,

Looking at the landing page report in my Pmax campaign and there are certain URLs on our website I'd rather not have traffic sent to. I'd also like to keep final URL expansion enabled.

How can I stop the Pmax campaign from routing traffic to certain URLs on our site? I've looked for options in the campaign settings, both online and in the editor.

Thanks,

Chris

Microsoft Advertising | Manage ads | Manage campaigns
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Answer accepted by question author
MS Advertising - Marvin 250 Reputation points Microsoft External Staff Moderator
2026-10-30T22:38:38.6566667+00:00

Hello Chris,

Thank you for using our Microsoft Advertising Learn Q&A Platform!

You can keep Final URL expansion enabled while preventing your Performance Max campaign from sending traffic to specific pages by adding URL exclusions at the campaign level.

To do this:

  1. Open the Performance Max campaign.
  2. Go to Settings.
  3. Locate the Final URL expansion section.
  4. Select the option to exclude specific URLs or pages.
  5. Add the individual URLs, URL paths, or applicable page rules that you do not want the campaign to use as landing pages.
  6. Save your changes.

You may also use a page feed to provide Microsoft Advertising with the URLs that are most relevant to your campaign. However, a page feed is primarily used to guide or prioritize eligible landing pages. URL exclusions should still be used for pages that must not receive campaign traffic.

Please double-check that an exclusion does not unintentionally cover your campaign’s primary final URL or other important pages. Broad exclusions may reduce the campaign’s available website coverage and delivery.

For additional information, please see About Performance Max page feeds.

Our support teams are pleased to engage in more in-depth discussions about your account through phone, chat, or email to offer review assistance, please see our support page to reach out!

I trust that the details shared here will partially address your inquiry. Should you have any further questions, feel free to contact our support. Additionally, I’ve sent you a private message requesting additional information. Please don’t hesitate to reply if you require further assistance.

 

Kind regards, 

Marvin | Microsoft Advertising Support Specialist | 800-518-5689 

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