After a clean reinstall, activation depends on whether the device uses a digital license or a 25-character product key.
- If Windows was previously activated with a digital license, connect the PC to the internet and sign in with the Microsoft account linked to that license. There is usually no key to enter.
- If the reinstall asks for a key and the PC was already activated before, select I don’t have a product key during setup, finish installation, then check activation afterward.
- To enter a valid product key after installation in Windows 10, go to Start > Settings > Update & Security > Activation > Change product key.
If the key on the PC label is not accepted:
- Make sure the Windows edition matches the license. A Home key will not activate Pro, and vice versa.
- If the PC is refurbished, use the Certificate of Authenticity (COA) key attached to the device or on the COA card.
- If the PC had a significant hardware change such as a motherboard replacement, Windows may no longer activate automatically. In that case, go to Start > Settings > Update & Security > Activation and try reactivation there.
- If the device was activated before repair or rebuild, reinstall the original version of Windows that came with the PC and re-enter the original product key.
- If the key has been used on more PCs than allowed, activation will fail. A separate valid license is required for each PC.
About the “backup” key from Registry Editor: the supported activation methods are a digital license or a 25-character product key. If that registry value is not accepted, use the original license method for the device instead.
If Windows came preinstalled on the PC, the product key may be on a sticker on the device. If it was a free upgrade to Windows 10 from Windows 7 or Windows 8.1, the device should have a digital license instead of a product key.
References:
- # Find your Windows product key | Microsoft Support
- [Windows 10](https://support.microsoft.com/windows/activation/activate-windows#in-windows-10,-what-windows-activation-method-do-i-use,-a-digital-license-or-a-product-key)
- Why can't I activate Windows? | Microsoft Support
- [Windows 10](https://support.microsoft.com/windows/activation/activate-windows#reactivating-windows-10-after-a-hardware-change)
- [Windows 10](https://support.microsoft.com/windows/activation/activate-windows#activate-a-refurbished-device-running-windows-10)