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Your problem is a catch-22 in how Bing Places works: the phone number on the listing cannot be changed until the listing is verified, and verification is what proves you control the business.
- Do not try to change the phone number first. Until the listing is claimed and verified, Bing treats the number on file as the verification channel, even if it is deactivated.
- Use the Support contact form inside Bing Places instead of the chat queue. Sign in at Bing Places, scroll to the bottom of the dashboard and select Support, then Contact Support. Choose your country and describe the problem as a claim/ownership issue, not a verification-code issue.
- In that request, state three things plainly: the business name and address exactly as shown on the listing, that the phone number on file is deactivated and you cannot receive a code on it, and that you want manual verification. Attach a business registration document or a recent utility bill in the business name if the form allows an attachment.
- While that request is open, do not create a second listing for the same business. A duplicate will compete with the original in search results and makes the merge harder.
- Once support verifies you manually, claim the listing, then update the phone number to the current one first, and only then re-check the verification methods offered.
Common mistakes to check: Bing does not auto-sync a phone number from Google, Meta, Instagram or Tripadvisor, so updating the number on those platforms does not update Bing — the number on Bing comes from its own listing data and data providers, which is why the old number is still there. Also, requesting repeated PINs to the old number will not help; the codes go to a number you no longer control.