Questions or issues related to invoices, charges, and account billing
Hi charp92,
Thank you for reaching out Microsoft Advertising Community Forum.
We appreciate your time bringing this to our attention. We understand that you want to get more information why the account went live after pausing it for a year and why you are being charged.
There are a couple of scenarios that may have happened that may have changed the status of the account. Below are some of examples;
- Account went on financial hold, but payment just went through when the system swiped the card on file.
- Import schedule
- Automated Rule
Many times this happens as a result of the Google Import Tool. When setting up a Google Import, a schedule is created as well, then the Microsoft Advertising Account continues to pull in information from the Google Ads account. This would also apply to the status of the account, such as moving from Paused to Enabled. You can find the schedule by clicking on “Import” at the top of the Microsoft Advertising Web interface, then clicking on “Import schedule & history”. There is more information on this at this link: What gets imported from Google Ads (microsoft.com)
With Automated Rule you save time by automatically making changes to your campaigns based on criteria you define. These are called automated rules. Here are a few ways to use the rules to help with campaign management (the settings provided are for example only—adjust yours as appropriate for your own campaign and advertising goals):
- Start and stop a campaign for a special event, such as New Year's Day
- Avoid costs on poor performing keywords or ads
- Keep your ads on the first page
- Avoid letting your budget stop your best performing campaigns
I will send you a private message so that I can continue to support you with more account related information.
Kind regards,
Jerome | Microsoft Advertising Support Specialist | 800-518-5689