Where do search ads get the business name?

Anonymous
2022-02-04T20:01:30+00:00

In the Image Extension preview, some of the aspect ratios have a field that says [Ad] Business Name. We are a marketing agency, and we need to ensure the advertisers name appears here, not the marketing agency's name. From what field does Microsoft Advertising collect the Business Name? Is it from Tools >> Account Settings >> Account Name or Legal Business Name?

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  1. Anonymous
    2022-02-15T21:41:02+00:00

    Hi GaryBrazzell,   I hope you are doing well!I apologize if I haven’t been clear enough in my answer. The business name can be pulled from other extensions or ads that do list a business name. This is a specific field that would be filled out, such as on location extensions or audience ads. If this information is not available, the image won’t have a business name included.You may also contact our US based support team here: Contact UsThank you,Tyler | Microsoft Advertising Support Specialist | 800-518-5689

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  2. Anonymous
    2022-02-15T23:07:02+00:00

    It seems as if we are almost there. The original question: "From what field does the Image Extension extract Business Name."

    Answer: Any field in the same account labeled business name such as the business name field in the location extension. In as much as extensions can be set up at the account level, the image extension may pull a business name from an account-level extension. However, the image extension will not pull a business name from a separate campaign or ad group, and the image extension will not pull a business name from the Account Name field in the account preferences settings.

    Is this what you have been saying?

    Separately, perhaps you could submit a suggestion that the image extension have its own Business Name field so this can be set more explicitly.

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  3. Anonymous
    2022-02-16T21:49:54+00:00

    Hi GaryBrazzell,    I hope you are doing well!Yes, that is correct. I agree about adding this to the image extension itself and will happily submit that feedback for you.You may also contact our US based support team here: Contact UsThank you,Tyler | Microsoft Advertising Support Specialist | 800-518-5689

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