Duplicate Bing Places for Business Profile - cannot manage or fix wrong information

Question

Duplicate Bing Places for Business Profile - cannot manage or fix wrong information

Russ 0

Hi,

I'm the owner of the [Moderator note: personal info removed]. Currently, when I login to Bing Places for Business, I see the following two listings for my business. Here is a screenshot for reference (I'm sorry if the image is small):

User's image

The first listing has been verified by me via a mailing card and contains all of the correct information for my business. The second listing is not only incomplete, but also contains incorrect information - an old logo, incorrect address (lacking a suite number), an incorrect phone number, the wrong practice area (it incorrectly says I am a real estate attorney). This is the listing that is appearing in Bing Maps and Bing Places.

I have tried to claim/verify this business as well via phone, text, and by having the physical mailing card mailed to me so that I could delete the listing. However, none of the verification methods work - I receive no phone call, email, or physical mailing card at my office address after selecting the various verification methods.

I suspect that this listing may have been created by Findlaw/Thomson Reuters some time ago when they handled my online marketing, and that the listing is registered in there name. I also suspect that the verification methods are being sent to them at whatever address, phone number, and email address they have on the listing. The issue is that I no longer use them to handle my web marketing and have no way to obtain the verification codes from them. I need to somehow have the incorrect, duplicate listing deleted so that only the first listing's information (the verified listing with the correct information) is populates in the Bing search results, Bing Maps, etc.

FYI, my first listing (containing the correct information) has an error message that says "failed to publish." I'm thinking that it's the duplicate (wrong) listing that is causing this to occur.

I have tried repeatedly to speak to a Bing help agent using the live chat feature; however, every time the chat freezes or crashes before I'm able to speak to anyone (and after waiting for one or more hours). I am at a complete loss as to how I can get this fixed - I have tried searching everywhere but haven't had any luck.

I tried marking the wrong listing as "closed" but nothing seems to have happened.

I'm pretty agitated at the total lack of support and inability to have this issue corrected. Any advice or contact information for someone who can help me would be greatly appreciated.

Thank in advance.

0 comments

2 answers

Your answer

Answer 1

Hi @Russ

Thank you for posting your question in the Microsoft Q&A forum.

Regarding your issue, this normally occurs when an older listing was created by a third‑party data provider (such as FindLaw / Thomson Reuters). Even if that information is outdated, Bing may continue to treat it as the primary or authoritative listing due to its age or data source.

Here are a few steps you can try:

The "Suggest an Edit"

Since the unverified listing is what appears on Bing Maps, you can use the public-facing "Suggest an Edit" tool. Even though you aren't "verified" on that specific listing, enough reports can trigger a manual review.

Find the incorrect listing on Bing Maps.
Click "Suggest an Edit".
Select "Close or Remove" and choose "Duplicate of another place."
Provide the link or address of your correct listing as the primary location.
Ask 2-3 staff members or colleagues to do the same from their own Microsoft accounts; multiple "Duplicate" reports usually accelerate the review.

Check the "Google Import" Settings

Bing often pulls data directly from Google Business Profile (GBP). If Findlaw still has access to an old Google listing for you, Bing will keep "fixing" itself back to the wrong info.

Go to your Bing Places dashboard and check if "Sync with Google" is turned on.
If it is, disable it temporarily. This prevents the incorrect data from being re-imported while you're trying to fix it.

Use Bing Places Support Contact form

Instead of the live chat, you can try using the Bing Places Support Contact Form.

Sign in, select your region, and submit your issue there. Microsoft typically follows up via email, which helps avoid the delays caused by the broken chat queue.

As forum moderators, we don’t have access to the detailed system needed to troubleshoot this effectively due to privacy and security constraints. To quickly resolve this and regain access, the most effective step is to contact Bing support. Only they have the ability to help with your issue.

Hopefully it will help work with your issue and if you have any other questions or need further assistance, feel free to ask.

Note: Please follow the steps in our documentation to enable e-mail notifications if you want to receive the related email notification for this thread.

Answer 2

Your duplicate can never be verified by you, because every verification channel on that listing points at your old agency's contact details, not yours. That is also the most likely reason your correct listing shows "failed to publish" — Bing is seeing two conflicting records for one business and will not publish either cleanly until the duplicate is dealt with.

Stop trying to verify the duplicate. A postcard goes to the wrong address on that listing and a phone code goes to a number you do not control, so no verification method on it can ever reach you.
Report it as a duplicate from your verified listing's dashboard. Sign in to Bing Places, scroll to the bottom of the dashboard and select Support, then Contact Support. Choose the duplicate-listings issue type and include the links to both listings — the duplicate and your correct verified one — and ask for the duplicate to be merged into, or removed in favour of, the correct listing.
Attach proof of ownership to that request: a business registration document or a recent utility bill in the business name, showing the correct address. Support can act on a document where a verification code cannot.
In the same request, ask support to confirm which listing is treated as canonical, and whether the duplicate is what is holding your correct listing at "failed to publish". Fixing the duplicate first is what unblocks the publish.
Do not create a third listing, and do not rely on marking the duplicate "closed". A closed listing still exists in Bing's data and still conflicts with the correct one.

Common mistakes to check: spending weeks on postcard or phone verification for a listing whose contact details belong to someone else; creating a new listing to "start fresh", which only adds a third conflicting record; and assuming a "closed" marker removes the listing. Also check the public record behind it: Bing pulls business data from third-party providers, so correct the name, address and phone number at those sources too, or the wrong details can come back after the duplicate is removed.

https://www.bingplaces.com/DashBoard/Support