A Microsoft service that provides website owners with tools to monitor, analyze, and optimize their site's performance in Bing search results.
There are user-reported Bing problems today, but no public Microsoft incident notice specifically confirming a Bing Webmaster Tools sign-in outage, so test the session in a private browser window and then use the dedicated Webmaster support channel if access remains unavailable.^1^
Isolate the sign-in problem
Since repeated sign-in attempts have not helped:
- Open an InPrivate/Incognito window:
- Edge/Chrome on Windows: Ctrl+Shift+N
- Safari/Chrome on macOS: Command+Shift+N
- Open Bing Webmaster Tools and sign in using the same Microsoft account originally associated with the site.
- If that works, the normal browser profile likely has stale cookies or an extension conflict. Clear Microsoft/Bing cookies or temporarily disable privacy and ad-blocking extensions before retrying in the normal window.
- If it still fails, try another current browser or network. Microsoft community guidance recommends these checks for Bing authentication failures.^2^
If the dashboard opens but the expected websites are missing, check the account identity displayed in the dashboard carefully. A personal Microsoft account and a work/school account can use the same-looking email address while representing different identities.
Escalate through Bing Webmaster support
If the same problem occurs in a private window and another browser, use the Bing Webmaster Tools Help and How-To Center, which is Microsoft’s designated support path for Webmaster Tools.^3^
Include:
- The approximate time and time zone of each failure.
- The exact error message or a screenshot with personal information removed.
- Whether authentication completes but the dashboard fails to load.
- Whether the dashboard loads but contains no verified sites.
- Browsers and networks tested.
- The affected website URL, but not your password, verification codes, or recovery information.
If this is a temporary service-side incident, retry after some time rather than repeatedly submitting credentials. If only your account remains affected after other users regain access, the Webmaster support team will need to examine the account-to-site association.
References