Microsoft Advertising Shopping: offers Active in Merchant Center but new campaign shows "No products targeted" since Nov 4, 2026

Stephane F 0 Reputation points
2026-11-06T20:27:43.69+00:00

Hello,

Since November 4, 2026 at about 01:00 UTC, our two active Shopping campaigns (France, one Standard Shopping campaign and one Shopping remarketing campaign) almost stopped serving at the same time. No change was made on our side: no change to bids, budgets, target ROAS, product groups or the feed.

On November 3, 365 different products were serving. Since November 4, we get only about 15 impressions per day on 1 or 2 products, and spend is close to zero.

Merchant Center looks healthy:

  • the feed is processed every night with no rejection (1,839 products);
  • 364 of the 365 products that were serving on November 3 have the status Active;
  • the store is active and approved.

On November 6, we created a new Standard Shopping test campaign on the same store, filtered on custom_label_3 = 90 (428 Active offers). Right after creation, its diagnostic showed: "Blocked - Targeting: No products targeted".

This is the same symptom as Platform Health incident 5025 (May 13-21, 2026): "Campaigns Showing 'No Targeted Products' Delivery Status for Multiple EMEA Market Customers", caused by an internal issue on a subset of EMEA product offers and fixed by engineering.

What we already checked: offer statuses in Merchant Center, feed processing, store status, campaign and ad group settings, product groups, and the Platform Health page (no open incident for Product Ads or Ad Delivery).

Question: is there a known issue since November 4, 2026 with product offers in EMEA (France) not being targeted by Shopping campaigns although they are Active in Merchant Center?

Support case 7111297556 is open and escalated, with no technical feedback yet. If a moderator can bring it to the Shopping engineering team, that would help a lot. I can share account and store IDs privately.

Thank you.

Microsoft Advertising | Microsoft Merchant Center | Feed management
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  1. AI answer

    2026-11-06T20:28:40.6866667+00:00

    The public Microsoft Advertising Platform Health record does not currently confirm a new incident beginning November 4, 2026; keep case 7111297556 escalated and ask Support to route it to Shopping/Product Ads engineering as a possible recurrence of incident 5025.

    Incident 5025 is a strong symptom match, but it cannot establish the cause of this new event. Microsoft recorded that incident as affecting a subset of EMEA offers across Shopping, PMax Retail, and feed-based MSAN campaigns from May 13 through May 21, 2026. It caused “No targeted products,” reduced impressions/clicks/spend, and was marked fixed after engineering corrected an internal issue and reprocessed affected offers ^1^.

    Add this evidence to the open case

    Since the feed, store, product groups, and campaign settings have already been checked, request a backend offer-targeting investigation, not another configuration review. Add:

    1. Exact impact window
      • Last normal delivery: November 3, 2026.
      • First abnormal delivery: approximately November 4 at 01:00 UTC.
      • Before/after daily impressions, clicks, spend, and number of serving products.
    2. Affected object IDs — privately
      • Account and customer IDs.
      • Merchant Center store ID.
      • Campaign and ad-group IDs for both existing campaigns.
      • New test-campaign ID.
      • Several representative offer IDs, including:
        • Active offers that stopped serving.
        • Offers in custom_label_3 = 90.
        • Any one or two offers that still receive impressions.
    3. Reproduction evidence
      • Screenshot of the new campaign showing Blocked – Targeting: No products targeted.
      • Screenshot/export showing the same filtered offers as Active in Merchant Center.
      • The test campaign’s product-group structure and filter.
      • Feed-processing result and timestamp for the corresponding nightly upload.
    4. A precise engineering request

      Please verify whether these Active France/EMEA offers are present and eligible in the Shopping campaign-targeting index. The issue began around 2026-11-04 01:00 UTC and reproduces in a newly created Standard Shopping campaign as “Blocked – Targeting: No products targeted.” Please compare the backend state with incident 5025 and check whether offer reprocessing or reindexing is required.

    5. Scope comparison
      • Whether both existing campaigns fail on the same offers.
      • Whether the new campaign targets zero products even though its label filter matches 428 Active offers.
      • Whether other stores, markets, or campaign types in the account are unaffected.

    Current conclusion

    • Known historical issue: Yes—incident 5025 documents this behavior for a subset of EMEA product offers.
    • Confirmed November 4 recurrence: Not from the current public Platform Health feed.
    • Most appropriate next action: Shopping engineering must compare Merchant Center approval state with the campaign-targeting/indexing state for the affected offers.

    Do not post account, store, campaign, or offer identifiers publicly; provide them only through the private support case or a moderator’s private-message channel.

    References

    1. Product Ads – Microsoft Advertising Platform Health Blog
    AI-generated content may be incorrect. Read our transparency notes for more information.

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