How do I contact Microsoft Store Support and/ or get publisher name corrected?

Abhijit Shrikhande 382 Reputation points
2026-10-12T14:46:37.5033333+00:00

I registered a Microsoft Store developer account (Individual) through Partner Center. My publisher display name was saved with a one-letter typo when I registered.

Here's what I've tried so far:

  • I deleted the product reservation and created it again, but the publisher name kept the typo, so it looks like the name is stored at the account level.
  • I opened a support ticket several days ago and haven't heard back.
  • Partner Center's Contact Support now opens the support site, but the page never finishes loading. I tried more than one browser and an InPrivate window.

My questions:

  1. Is there a working way to reach Microsoft Store or Partner Center support right now, other than the in-portal Contact Support link?
  2. Can an Individual account's publisher display name be corrected? If so, where in Partner Center is it done, or who can do it?
  3. If I publish my first app now with the misspelled name, can I update PublisherDisplayName in a later package once the account name is fixed? I registered a Microsoft Store developer account (Individual) through Partner Center. My publisher display name was saved with a one-letter typo when I registered. Here's what I've tried so far:
    • I deleted the product reservation and created it again, but the publisher name kept the typo, so it looks like the name is stored at the account level.
    • I opened a support ticket several days ago and haven't heard back.
    • Partner Center's Contact Support now opens the support site, but the page never finishes loading. I tried more than one browser and an InPrivate window.
    My questions:
    1. Is there a working way to reach Microsoft Store or Partner Center support right now, other than the in-portal Contact Support link?
    2. Can an Individual account's publisher display name be corrected? If so, where in Partner Center is it done, or who can do it?
    3. If I publish my first app now with the misspelled name, can I update PublisherDisplayName in a later package once the account name is fixed?
Microsoft Partner Center | Other
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  1. Abhijit Shrikhande 382 Reputation points
    2026-10-13T13:20:18.89+00:00

    Thanks for the steps. They don't fix this one, though, and I can't reach a human through support.

    • Under Account settings, Legal info, Developer tab, my Publisher name and Windows publisher ID are both already spelled correctly as "Ednahkirhs."
    • My app's Product identity page (Product management, Product identity) still shows PublisherDisplayName and the Package/Identity/Name prefix as "Edhahkirhs," with an "h" where the "n" should be. Deleting the app reservation and reserving it again didn't change it.
    • The "Create support case (MSA)" link on the Windows developer support page signs me in to Engage Center, but the page never finishes loading. It shows only loading dots, with no error, after several reloads. The Contact Support link inside Partner Center does the same thing.

    Could a Microsoft moderator please escalate this to Partner Center or Store support, or open a case for me? I can share my Seller ID and screenshots privately.

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  2. AI answer

    2026-10-13T13:01:22.6366667+00:00

    The documented first step is to update Publisher display name under the Developer legal profile; if the Update control is unavailable or rejects the correction, use the direct Dev Center support-case link rather than the broken in-portal page.

    Correct the publisher display name

    1. Sign in to Partner Center with the account that owns the developer enrollment.
    2. Select Settings (gear) → Account settings.
    3. Under Organization profile, select Legal profile.
    4. Open the Developer tab.
    5. Under Contact info, find Publisher display name and select Update.
    6. Correct the typo and save.

    Microsoft documents the Publisher display name in this location and says the Update link can change contact information such as the publisher display name. The documented roles for this page are Owner and Financial Contributor.^1^

    Deleting and recreating the product reservation would not change this field: the reservation is the app/product name, whereas Publisher display name belongs to the developer account.

    If Update is absent, the save fails, or verification is requested, keep the existing account and submit an account-management case rather than creating another account.

    Reach Store developer support directly

    Microsoft provides direct Dev Center support-case routes outside Partner Center’s embedded Contact Support page:

    • On the Windows developer support page, under Partner Center and Store support → Store publishers, select the support-case link matching the sign-in type:
      • MSA users for a personal Microsoft account.
      • Entra ID users for a work or organizational account.

    These routes cover Partner Center account management, enrollment, app management, and payouts.^2^

    In the case, include:

    • Existing support-request number, so a duplicate investigation is less likely.
    • Seller ID or developer-account ID, but no credentials.
    • Current and corrected Publisher display names.
    • Screenshot of Account settings → Legal profile → Developer → Contact info.
    • Screenshot showing that the support page never completes loading.
    • A statement that this is a one-letter registration typo, not an app-name change.

    You can also review the ticket already submitted through Help (?) → View my support requests.^3^

    Publishing now versus waiting

    Publishing now is possible, but waiting for the correction is the lower-risk option if the first release is not urgent.

    PublisherDisplayName is included in the package manifest. When Visual Studio associates the project with the Store—or creates Store packages while signed in with the developer account—it populates that value from the Publisher display name associated with the account.^4^

    After the account name is corrected:

    1. Open the existing product in Partner Center.
    2. Go to Product management → Product identity.
    3. Copy the exact current values for:
      • Package/Identity/Name
      • Package/Identity/Publisher
      • Package/Properties/PublisherDisplayName^5^
    4. Reassociate the project with the same Store product, or update the source manifest using those exact values.
    5. Rebuild the Store package with a higher package version.
    6. In Partner Center, select Start update, upload the rebuilt package, and submit it for certification.^6^

    Do not change Package/Identity/Name or Package/Identity/Publisher merely to fix the friendly display name. Updates must remain in the same package family, which is derived from the package Name and Publisher.^7^

    Therefore, a later package can carry the corrected PublisherDisplayName, provided Partner Center’s Product identity shows the correction and the package’s identity Name and Publisher remain exactly aligned with that existing product.

    References

    1. Manage a Microsoft Marketplace account in Partner Center
    2. Help and guidance for Windows developers
    3. Support for Microsoft Marketplace program in Partner Center
    4. How Visual Studio generates an app package manifest
    5. View product identity details
    6. Publish update to your MSIX app on the Store
    7. App package updates
    AI-generated content may be incorrect. Read our transparency notes for more information.

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