How to effectively report malicious/defamatory autocomplete suggestions in Bing Search?

Question

How to effectively report malicious/defamatory autocomplete suggestions in Bing Search?

晓润潘 0

Hi there,

When I search for "Dengguitang" (a Chinese TCM brand) on Bing, the autocomplete suggestion dropdown shows a clearly defamatory suggestion: "Dengguitang fraud case introduction" (in Chinese: 登贵堂诈骗案例介绍), which is highlighted in the screenshot below. All other suggestions in the same dropdown are normal brand-related queries.

I clicked the "report feedback" button on that suggestion about 10 days ago, but nothing has changed — the suggestion is still showing and I have not received any response or confirmation.

Could you please advise:

Is there a more direct or effective channel to report abusive/defamatory autocomplete suggestions?
How long does it typically take for a reported suggestion to be reviewed and removed?
Is there any way to speed up the process, since this is causing reputational harm to the brand?

Screenshot attached. Thank you!

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Answer 1

Kai-H 28,420 Microsoft External Staff Moderator

Hi, 晓润潘

I understand why you’re concerned. Your screenshot shows the phrase in Bing’s autocomplete dropdown, rather than as a website result.

Besides the dropdown feedback, you can use the https://go.microsoft.com/fwlink?LinkId=850876 linked from the official support page. This provides another reporting channel, although submitting a report does not guarantee removal.

I recommend clearly identifying this as an autocomplete suggestion complaint. Include the exact Chinese phrase, the screenshot, the search term, the China/domestic search setting, and your original reporting date. Explain why you believe the accusation is false and provide supporting evidence, rather than only describing it as negative.

I couldn’t verify a published review deadline or guaranteed expedited process for autocomplete complaints, so I wouldn’t promise a specific turnaround. You can request urgent review because of the reputational impact, but that is a request, not a guarantee of faster handling.

Please be advised that this is a user-to-user support forum. Moderators and contributors, including external Microsoft employees, are not allowed to directly interfere with Microsoft product features or access back-end systems. Our role is limited solely to providing technical guidance on reported incidents, requests, or ideas.

晓润潘 0 Reputation points

2026-10-12T00:33:46.02+00:00

I have tried both feedback reporting methods you mentioned. The first one yielded no response or result at all. For the second method you suggested, after I provided the link, relevant screenshots and supporting evidence, I only received a reply like this, which failed to resolve my issue.
Kai-H 28,420 Reputation points Microsoft External Staff Moderator

2026-10-12T08:19:17.53+00:00

Hi, 晓润潘

Thanks for sharing the reply. It addresses whether a URL appears in search results, but it does not address the autocomplete phrase in your screenshot.

Rather than repeat both reports, I recommend replying to the existing Bing Team email, if replies are accepted, and asking for the complaint to be reconsidered specifically as an autocomplete issue. You could write:

“My complaint concerns the suggestion ‘登贵堂诈骗案例介绍’ displayed when typing ‘登贵堂’ into Bing’s search box, before submitting the search. It is not a request to remove a website URL. Please review the autocomplete suggestion itself, or forward this complaint to the appropriate team. The previously supplied evidence explains why I believe the phrase is defamatory.”

Attach a current dropdown screenshot and specify China/domestic search, as shown in your original image.
晓润潘 0 Reputation points

2026-10-12T08:24:30.23+00:00

I have already tried, yet received no response. That’s why I’m reaching out here to ask about solutions.